It's hard to see the label from inside the jar
Discover the untapped power of your employer brand by articulating the magic that’s already there.
We help big companies get clear on their organization’s identity so they can attract, keep, and inspire their team.
Engagement, loyalty, and retention can’t be forced or cajoled. But you can offer your employees a clear and focused organizational identity to help them self-identify as a member of your tribe.
This is what drives discretionary effort – inviting the high-performing behaviour you need from them, while giving them the fulfilling experience they need from you.
Everyone in your company owns the employer brand and needs to feel confident communicating it.
We help reveal and activate your employer brand in 3 steps.
Align
Articulate who you are, what you’re all about, who your team is, and how you’re different from other employers.
Integrate
Walk the walk. Bring this new focus to life by weaving it into your business activities, talent programs, and team initiatives.
Communicate
Talk the talk. Ensure all communications support your employer brand to create a tipping point where leaders, managers and employees are emotionally engaged.
About Cato Creative
Everyone here at CATO has experienced an employer that made them shrink instead of grow, and so we are united by a vision of a world in which work contributes to a sense of fulfillment and identity – not loneliness and mental health struggles.
As Abraham Maslow said: “Proper management of the work lives of human beings, of the way in which they earn their living, can improve them and improve the world and in this sense be a utopian or revolutionary technique.”
We also know that a dedicated and diverse group of humans is the best advantage you could possibly have in the competitive market. So we are elated to have found a calling that facilitates the true win/win results.
Collaborative brand strategy and design is our vehicle.
Our Values
We have no doubt that we can change the world – together.
We see people – not clients, users or employees. We are allies who believe in unity in diversity.
Few things are black and white. We keep an open mind and navigate the grey with curiosity.
We are passionate, relentless high-achievers, because we believe our work matters.
Let's Connect
Book a no commitment call.
The impact is incredible.
I see this collaboration as an extension of our team that knows our business, and is able to challenge certain things – always with respect and for the benefit of the team. We can sometimes be biased in some of our interventions and having an external person who questions us, allows us to see certain things differently; which is a good thing.”
- Isabelle Huot, Talent Development Manager, Sobeys Inc.
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