Team

CATO's team is intentionally senior and modular. Each specialist joins the work where their expertise matters most, so you get deep experience without extra layers or handoffs, and one team to work with.

Bekki Cait
Founder · Employer Brand Strategy & Creative Direction

Creator of Employer Value Proof® and Love Your Stores, Bekki built her point of view by spending hundreds of hours listening to store managers, frontline employees and corporate teams describe the same business from different sides of the gap. She brings seven years of focused experience in employer brand, employee experience and creative strategy, with a particular strength in turning employee insight into practical business and creative direction.

Matthew Copeland
Head of Retail Workforce & Frontline Experience

A retail veteran and current store manager, Matthew co-hosts our podcast, Dear Corporate… Love Stores, and keeps our work grounded in what a shift actually looks like.

James Schofield
People Strategy & Organizational Transformation

A business strategist with more than 15 years in HR, talent attraction and retention, and leadership, James brings a business-performance lens to how people strategy and change land with employees.

W. Coby Milne
Workforce Strategy & Organizational Effectiveness

With a master's in building workforce and organizational capacity and more than a decade in talent development, Coby connects culture, capability and productivity, and turns strategy into practical workforce solutions.

Hayley Ng
Senior Production Designer

With more than eight years across brand identity, digital, packaging and production design, Hayley turns strategic direction into polished visual systems that work across every audience and channel.

Explore Our Services

Consulting and advisory, corporate programs, workshops, and speaking each give your teams a practical way to put Love Your Stores to work and help your stores win.

Let's Connect

If your stores are paying the polite war tax, we'll help you find where it's coming from and what should change on Monday.